Innovate or die

If a shark stops swimming it dies! If an business stops innovating it dies.

As an agency we get our revenue by creating world class solutions for our clients. When you strip it down to its most basic elements, our clients have a challenge and we solve that challenge. This pays the bills today.

But what about tomorrow?

If all we do is focus on delivering for the more tactical challenges our clients have today, how we do we solve the challenges they don’t yet have or as importantly, how do we solve challenges for clients we don’t yet have?

Innovation is the answer, we must develop our product/service portfolio to make our current tools and processes more effective and efficient. At the same time, we must imagine, innovate, and invent our new product/service offering.

When you are running a P&L, this can be difficult as R&D takes resource away from paying jobs that create today’s revenue. As with so many things, it is a balance.

You must deliver for clients today whilst innovating for the clients of tomorrow.

by Richard Wright