Technology is critical to everything we do.
This is never truer than within a creative agency. Technology helps us shape what we do, how we do it and it helps us understand how well we did.
What we must always remember is that we should use technology to enhance and enable the creative process.
It must not be allowed to restrict and reduce the value of creativity. By this I don't mean you shouldn't introduce a workflow management system simply because an Art Director doesn't want to work within its framework!
What I am saying is that we must always ensure that the originality and inspiration that is gained by true creative thinking is not lost or diluted.
by Richard Wright
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