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Richard Wright
Oct 1, 2021
How do we build a culture of trust?
So many businesses create a blame culture where they look for the person who made the error as opposed to identifying the factors that...
Richard Wright
Oct 1, 2021
Growing client business
Its 10x easier to retain an existing client that win a new one. You will hear the quote a thousand times and often with numerous...
Richard Wright
Oct 1, 2021
Passion and Vision
Worth ethic and planning are not substitute for Passion and Vision. People need leading, they need someone who is able to create and...
Richard Wright
Oct 1, 2021
Enthusiasm is a drug
Enthusiasm is a drug. Some people don’t have it, others have lots of it. Either way it can be contagious and powerful. When it comes to...
Richard Wright
Oct 1, 2021
Treat talent as the most valuable resource
As leaders we must remember that we only borrow our talented people for a period of time. Obviously we want to make that time as long as...
Richard Wright
Oct 1, 2021
Innovate or die
If a shark stops swimming it dies! If an business stops innovating it dies. As an agency we get our revenue by creating world class...
Richard Wright
Oct 1, 2021
Clients have a choice
Sometime within a business we can forget a fundamental rule of working for a client. We can become buried in the detail of a job, the...
Richard Wright
Oct 1, 2021
People centric culture
In business, people are our most valuable commodity. Culture is the platform upon which you develop the people. A few years ago, I set...
Richard Wright
Oct 1, 2021
Technology Vs. Creativity
Technology is critical to everything we do. This is never truer than within a creative agency. Technology helps us shape what we do, how...
Richard Wright
Oct 1, 2021
New Business is the life blood of an agency
New Business is the life blood of any agency. Not just for the obvious reason that it creates future revenue streams, but also for...
Richard Wright
Sep 30, 2021
How to be a better story teller
You must remember it as a child at school? One of the teachers had that magically ability to read a story to the class and hold you spell...
Richard Wright
Sep 30, 2021
Two ears, one mouth!
Whether you are a Darwinian or a Creationist you cannot argue that man (the generic not gender term) has two ears and only one mouth. So...
Richard Wright
Sep 30, 2021
What clients want from an agency
Having spent time both as a client (with a global blue chip automotive manufacturer) and more recently within a WPP communications...
Richard Wright
Sep 30, 2021
Listen, people might just know better than you!
I’m sure, like me, you have heard and read a lot about Millennials and how different they are. How they will job hop, they show no...
Richard Wright
Sep 30, 2021
Sunday night homework
If you have read most of my blogs you will know that I have children and often get inspiration from them. I am very fortunate that my 14...
Richard Wright
Sep 30, 2021
Good to talk days
It’s good to talk, no I don’t mean the old BT tag line, I mean talking to your colleagues! Remember the ‘good old days’? When you...
Richard Wright
Sep 30, 2021
Damn I love this job
Last year I wrote a blog entitled “What clients want from an agency”. If you have read it you will know that it was written from a...
Richard Wright
Sep 30, 2021
I want your opinion not your obedience
Close your eyes and imagine this situation. You’re in a meeting and you have an idea, you think it’s a great idea, so you throw it out...
Richard Wright
Sep 30, 2021
Forget divide and conquer, it's more like subtract and divide
You may have heard of the approach ‘Divide and Conquer’ to get the job done, a way to separate out individual elements to make a large...
Richard Wright
Sep 30, 2021
Pride, a characteristic to be proud of?
People often portray pride as a negative or an egotistical characteristic. I’m sure when you were younger you heard “pride comes before a...
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